Our Objective is Simple ...

Vision / Mission / Values

Collections are created reflecting the values of likeminded individuals who are passionate about quality and longevity in their clothing and equally conscience about contributing to a more honourable clothing process. Appreciating special attention to detail and valuing true style over fast fashion trends, Carolyn Ferreira provides Elevated Essentials that are conceptual in their design while still maintaining function and ease. 

The brand identity rests on a simple minimalistic philosophy of quality over quantity. Buying less and buying better means focusing on the more important things in life. Being proud of our product means being proud of where and how it is created. Carolyn Ferreira strives at every point of the process to challenge traditional methods, offer transparency and work harder to make better choices for the environment each step of the way. Respecting and showcasing the true ideals of luxury while maintaining a respect for natural resources, the people who create them and the planet alike. 

Clothes that make you feel good on the inside and out. 

The mission is to move towards a more harmonious fashion production system between the economy and the environment. Collaborating with globally certified and recognized companies who use the finest regenerated and recycled materials to assist each collection coming to life. Carolyn Ferreira has strong partnerships with trusted high quality mills and manufacturers with products that are backed by globally recognized certifications and standards.

Wanderlust is the foundation of everything that Carolyn does. Her aesthetic is inspired by travel, to create timeless statement pieces and elevated essentials that tell the story of the world and her experiences. Her designs are functional enough for everyday wear and balance simplicity of form with luxurious materials and finishes.

Designer Bio

Carolyn Ferreira is a Canadian designer with a broad base of experience spanning the globe. Her work has provided an opportunity to understand the challenges of the fashion industry from behind the scenes, demonstrating the importance of fair and ethical means of production.

As a result, Carolyn is focused on sustainability and conscientious construction of her creations, and believes the time for change in the industry is now. She holds a Bachelor of Fine Arts with a concentration in Knitwear Design from the Fashion Institute of Technology in New York in partnership with Politecnico di Milano in Italy. Carolyn is committed to offering her customers quality, luxurious basics and effortless style with the guarantee of ethical and responsible production.


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